adidas Response Cushion 17
Cushion 17 was a natural (no pronation control) running shoe inspired by older iconic Response models. We started to design it with deep research into adidas archives, finding out what made Response shoes so successful over many years. It was a simple concept of stripes as main focus and variations of a supportive overlays framing it.
Based on this principle CSH 17 was designed and it proved to be a very successful shoe, awarded with Runner's World Best Update title.