SHOPPING MILAN photosss | 29 january 2010 There is something else that Milan is famous of. It's fashion and shopping. I'm still under impression of Paco Underhil's book I read lately. I highly recommend it. You will start to look at retails from a different perspective. Your shopping habits will change, you'll discover how many tricks marketers play on us to sell products. Milan is a good place to discover how much effort and thinking people put to sell better. twinkle, twinkle... looks expensive.. does it? Sustainable - simple message. I love this. Look how rusty metal is matching with the wooden window. I've never seen any store more white then this. Everything speaks soft and clean. Perfect for babies. And this is the smartest thing I've seen lately. One photo album gives you an impression that all those shoes are made in Italy. ...and they are really handcrafted. Same store. and last one... just cover the green grass with your hand you'll see how cold this store would appear. Green makes it way more exciting.